[PDF.77yb] Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management
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Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management
Pierre Mora
[PDF.iv18] Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management
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| #660683 in Books | 2014-01-01 | 2014-01-01 | Original language:English | PDF # 1 | 11.00 x.50 x8.50l,1.26 | File type: PDF | 300 pages||2 of 3 people found the following review helpful.| Very interesting and useful|By Gianluca|Amazing book!! There are lots of different and useful case studies for students and managers. Studying how people solve problems in their winery could help us to do well and to not make the same mistakes.|About the Author|
Editor Pierre Mora is a marketing professor at KEDGE Business School in France. He is the director of marketing courses at the College’s wine and spirits MBA department, a fully accredited MBA program dedicated to the wine and
Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
You easily download any file type for your gadget.Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management | Pierre Mora.Not only was the story interesting, engaging and relatable, it also teaches lessons.
