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| #1385714 in Books | 2001-01-15 | Original language:English | PDF # 1 | 9.21 x.81 x6.14l,1.29 | File type: PDF | 308 pages||4 of 5 people found the following review helpful.| Though I have to admit to having read it out of curiousity, not need|By Michael A. Duvernois|This is textbook on wine marketing, based on the annual wine marketing summer course at the University of California at Davis. It a mix of wine and business/marketing knowledge. I read it as someone who was curious about marketing wine, and someone who is generally wine interested, but||Awarded by the OIV, the key global wine and grape-growing society based in France, the prize in economic publications. -- Office International de la Vigne et du Vin|From the Publisher|"Successful Wine Marketing" by
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marke...
You easily download any file type for your device.Successful Wine Marketing | James Lapsley, Kirby Moulton. A good, fresh read, highly recommended.
