[PDF.71sb] Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand (Chiquita Banana)
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Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand (Chiquita Banana)
J. Gary Taylor, Patricia J. Scharlin
[PDF.pf30] Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand (Chiquita Banana)
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| #2938810 in Books | 2004-04-10 | Original language:English | PDF # 1 | 8.34 x.98 x5.76l,.99 | File type: PDF | 304 pages||0 of 0 people found the following review helpful.| Great story worthy of being shared|By Ann Busche|Great story about how Chiquita took a big risk in partnering with Rainforest Alliance and several European social NGOs to turn around it's supply chain, ultimately leading to cleaner, safer, more equitable banana production in their plantations around the world. It is a great read if you are also interested in learning about how|.com |Smart Alliance concerns a most unlikely partnership between Chiquita Brands International (successor to the infamous United Fruit Company) and the Rainforest Alliance, a young environmental organization, and how they are transforming an industry. (
Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers’ rights. This book tells the dramatic story of one companyChiquita Brands Internationalthat decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name Banana Republic” to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by formin...
You easily download any file type for your device.Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand (Chiquita Banana) | J. Gary Taylor, Patricia J. Scharlin.Not only was the story interesting, engaging and relatable, it also teaches lessons.
